Tuesday, June 21, 2011
The creation of a tourism brand
Cape Verde has even been highlighted in Conde Naste Traveler, USA Today Travel, Lonely Planet and other travel magazines as a desirable vacation destination. Lonely Planet, a British publication, awarded Cape Verde the number 3 spot on its Best in Travel 2011 guide. And the French association of tour operators, CETO, indicated that the number of French visitors to Cape Verde doubled in the winter period 2010-2011.
Cape Verde is building its brand. And every brand needs an official logo. So a competition was held from March 25 to May 7 in 2010. There were 151 competitive entries and the image you see at the head of this article was the winning entry. The winning logo was created by Rafael Fernandes, a professional architect, who practices his trade on the island of Santiago.
While the logo is flexible and can be transformed into other color interpretations as well as other graphical renditions, the logo has met mixed reviews.
What do you think of the logo?